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Allied market research used varied research methodology such as primary and secondary research, expert interviews and views of key market players for comprehensive. Marketing research tony proctor, ma, mphil, phd, dipm, has had ten years experience in the industry and is visiting professor in marketing at the chester business school. Journal of marketing research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. Chapter 3 research methodology the methodology of research used in this study basically includes second dependent variable was the direction of marketing strategy.
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